Samsung’s market share declines in India as Chinese brands grow
Terminal updated: October 25th, 2019 at 18:19 UTC+01:00
Samsung has been facing cutthroat competition from Chinese brands in the Indian smartphone marketplace for many years at present. To avoid a repeat of its China debacle, the Korean tech giant has undertaken many measures in recent quarters to improve compete with the rivals. Despite the visitor'southward best efforts, it appears the Chinese brands are making a paring in Samsung's business in the subcontinent.
According to the Q3 2019 smartphone shipment information from Counterpoint Research, Xiaomi retained its position as India'southward biggest smartphone vendor with 26% market share. Samsung came in 2d with xx% market place share, down by 3% when compared to concluding year. Vivo, Realme, and Oppo, all of which belong to the same parent company, occupied the next three spots, respectively.
As the tabular array shows, Vivo and Realme were the biggest gainers in Q3. Realme, in particular, saw the biggest jump in market share amid the top 5 brands from 3% to xvi% year-on-year. Making matters worse for Samsung, Counterpoint Inquiry says OnePlus almost doubled its shipments and emerged equally India'due south superlative premium smartphone brand in the 3rd quarter. Apple also entered the tiptop x vendors' list, which is bad news for the Korean company's high-margin Galaxy flagships.
Samsung tops feature telephone shipments
Overall smartphone shipments in India reached a tape-loftier 49 1000000 units in the third quarter, recording a 10% YoY increase. The feature phone market, on the other hand, declined past approximately 37% YoY, which is attributed to the slowdown in shipments from Reliance Jio. Samsung increased its market share in characteristic phones from 17% to 22% and emerged as the largest vendor in the feature phones category.
As axiomatic from the data, it's bad news for Samsung in the subcontinent. Worst of all, there doesn't seem to be a path to growth given the nature of the Android ecosystem. The Korean tech behemothic's challenges are not express to smartphones either as many of these Chinese brands have ventured into other Samsung-dominated product categories likewise.
Source: https://www.sammobile.com/news/samsung-market-share-declines-in-india-chinese-brands-grow/
Posted by: emersonscrims.blogspot.com
0 Response to "Samsung’s market share declines in India as Chinese brands grow"
Post a Comment